Tipico Sportsbook partners with Caesars Entertainment
Tipico Sportsbook announced Monday a 10-year partnership with Caesars Entertainment. The deal includes a 10-year renewal term and provides Tipico with immediate access to launch an online sportsbook in Indiana and Iowa, pending licensing and approvals. Tipico would then have a path to expand into additional states in the future.
In Indiana, Tipico will be partnering with Harrah's Hoosier Park Racing & Casino. The Iowa partner of Tipico will be Isle Casino Hotel Bettendorf. Tipico will also gain certain rights to iGaming market access, pending legislative approval in each state.
"We are excited to announce Tipico's multi-state market access partnership with Caesars Entertainment, which marks an important step as we continue to expand our U.S. footprint," said Adrian Vella, CEO, Tipico U.S. "We look forward to establishing our brand presence in the mid-west, and introducing our highly scalable, proprietary multi-state sports betting experience to players in Indiana and Iowa."
Tipico, a global sportsbook operator and the German market leader, is currently live in Colorado and New Jersey with seamless cross-state experience in a single mobile app. The sportsbook announced a five-year partnership with Gannett in July 2021, and announced last week its intention to open a technology hub in Denver, Col.
"This new market access agreement with Caesars Entertainment is another exciting step forward for Tipico as we continue to connect with more U.S bettors," said Tipico's VP of Business Development and Strategy, Stephen Krombolz. "Indiana and Iowa are key states in our early expansion plans but there is certainly more to come, and we look forward to announcing additional partnerships later this year."
Tipico's mobile sportsbook is expected to be launched in Iowa during Q4 of 2021 and in Indiana in Q1 of 2022, pending regulator approval. The sportsbook's online casino product will launch in New Jersey this fall. Additional state market access is expected before the end of the year.